Peter Decuypere

Peter Decuypere

Eventmarketeer and author of 'We love events'

Peter Decuypere is the founding father of the internationally renowned “I love Techno” festival and “Fuse” Club. He’s the marketing consultant for events such as “Time Warp” and “We Can Dance”. He’s author of the event-marketing bestsellers “We love Events” and “Holy Trinity Events”. Peter Decuypere has a Master degree in Philosophy.

http://www.weloveevents.be/en/

Plenary session – EN/FR

Fuse - Main room
As an experienced event-manager and philosopher Peter gives you a surprising view on events. He uses the age-old Holy Trinity Model to show that events are not only about those well-known God-experiences (DJ’s, artists), but even more so about valuable ME-xperiences and WE-xperiences. Within this Holy Trinity Model customer experience becomes customer expression. Also visitors are looking for excuses for self-expression and to connect. Peter elaborates his model by giving numerous examples, illustrating the results of those excuses for self-expression and excuses to connect. Those inspiring insights in event experiences can help get a better understanding in club- and festival culture.
Creativity
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